Popproxx · Web & Marketing
Analytics & Conversion Rate Optimization
Turn your website data into actionable insights and higher conversion rates. Google Analytics setup, A/B testing, heatmap analysis, and custom reporting dashboards that show exactly how to improve your ROI.
What's included
Google Analytics & Tag Manager Setup
We implement Google Analytics 4, Google Tag Manager, and conversion tracking from the ground up. Proper setup ensures you are collecting accurate data on user behavior, traffic sources, conversions, and revenue attribution from day one.
Conversion Rate Optimization
We analyze your conversion funnel to identify drop-off points and optimization opportunities. Through data analysis, user research, and systematic testing, we improve the percentage of visitors who take desired actions — whether that is filling out a form, making a call, or completing a purchase.
A/B Testing & Experimentation
Stop guessing and start testing. We design and run A/B tests on headlines, layouts, CTAs, forms, and page elements. Every test is statistically validated so you make changes based on evidence, not opinions.
Custom Reporting Dashboards
Get the metrics that matter in a format you can act on. We build custom dashboards in Google Looker Studio that visualize your KPIs, traffic trends, conversion data, and marketing performance. Automated reports delivered to your inbox on schedule.
How we work
Discover
We dig into your goals, audience, competitors, and how your current site performs.
Design
Wireframes and designs you review and approve before anything is built.
Build & launch
A fast, accessible, SEO-ready site with analytics wired in from day one.
Grow
Ongoing SEO, content, and conversion work guided by real data.
Analytics & CRO near you
Analytics & CRO FAQs
CRO is the systematic process of increasing the percentage of website visitors who take a desired action. This could be filling out a contact form, requesting a quote, making a purchase, or calling your business. CRO uses data analysis and testing to improve results.
We identify high-impact elements to test, create variations, split traffic between versions, and measure results over a statistically significant period. Tests run until we have enough data to declare a winner with confidence.
We use Google Analytics 4, Google Tag Manager, Google Looker Studio, Hotjar for heatmaps and session recordings, and various A/B testing platforms. Tool selection depends on your needs and existing tech stack.
Quick wins from CRO (like fixing broken forms or improving CTAs) can show results within days. More significant improvements from A/B testing typically emerge within 4-8 weeks as tests reach statistical significance. CRO is an ongoing process of continuous improvement.
Yes. Proper analytics is the foundation of effective CRO. You need data to identify what to optimize and to measure whether changes are working. If your analytics are not set up correctly, we start there before running optimization experiments.
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